LinkedIn for executives
Strengthen your professional presence as an executive
As a leader, your online presence influences how people see you and your organisation. A recognisable profile and substantive contributions help make your vision, expertise and leadership visible to clients, employees, talent and other stakeholders.
In this personal training, we work on a credible presence that suits you, your role and the time you have available.
- For CEOs, board members and senior management
- Personal and confidential
- With insights from our annual CEO research
- One-to-one or with the leadership team
- Tailored to your role
- Investment on request
Why does this training matter?
Leadership is visible
Clients, partners, employees and potential colleagues increasingly form their view of an organisation through the people who lead it. What you share, how you respond and what your profile looks like say something about you as a leader and about the organisation you represent.
A strong presence is not about posting as often as possible or about self-promotion. It is about recognisability and credibility: showing what you stand for, which developments you consider important and how your organisation deals with them.
At the same time, executives have little time to spare. That is why this training looks for an approach that is realistic, suits your personality and contributes to your goals and those of the organisation.
Who is the training for?
The training is designed for leaders who want to shape their professional presence on LinkedIn deliberately, and for the people who support them.
CEOs and managing directors
Who, as the face of the organisation, want to make vision and direction visible.
Board members and directors
Who want to contribute to the organisation’s story from their own responsibility.
Senior management
Who want to show their expertise and leadership to clients, colleagues and talent.
Communications professionals
Who support executives with their online presence and want to strengthen that collaboration.
The training can be one-to-one, for a leadership team or together with the communications adviser who supports you.
What will you learn?
We work on your positioning, your profile and your content, and on an approach you can keep up even with a busy schedule.
LinkedIn as part of your leadership
What role does your online presence play in your leadership and in the goals of the organisation? That determines where you focus your energy.
Your personal positioning
What do you want to stand for, and for whom? We make your positioning concrete, in line with your role and the direction of the organisation.
A sharpened profile
Your profile shows who you are through expertise, vision and responsibility, not just as a list of job titles.
From vision to relevant content
You translate your vision and practical experience into topics and posts that mean something to your stakeholders.
Personal, with professional boundaries
How personal do you want to be? You decide what you do and don’t share, so your communication stays authentic and suits your role.
Maintaining stakeholder relationships
You use LinkedIn deliberately to stay in touch with clients, partners, employees and other important relationships.
Responding visibly to developments
How and when do you respond to news, market developments or events within the organisation? We discuss considerations and examples.
Working with communications
You make clear agreements with the communications team about preparation, alignment and who does what.
AI as support
AI can help with preparation and drafts. You remain the owner of the content that appears under your name.
A routine you can sustain
You develop a fixed, realistic routine that fits your calendar and that you can keep up.
Annual CEO research
Insights from our CEO research
Every year, together with Executive Excellence, we research how Dutch CEOs show up on LinkedIn, for the LinkedIn CEO Top 100. This has given us extensive experience in analysing the visibility and professional positioning of leaders.
We translate that experience into practical insights for the training. We look at what leaders share, how personal they get and how they show their organisation. Recognisability builds trust: people feel they know the person behind the organisation. That only works when the leader’s story matches what the organisation stands for. And ideally, an organisation has several faces, not just that of its CEO.
TenneT
DAF
CM.com
Alliander
Albert Heijn
Jumbo
Randstad
XXL Nutrition
How do we work?
An executive training is always personal and confidential. We tailor the format, pace and content to your situation.
Step 1
Preparation and analysis
We start with a personal conversation about your role, your goals and the time you have available. Beforehand, we analyse your profile and your activity on LinkedIn, with the same eye we use to look at leaders in the CEO research.
Step 2
Personal positioning
Together we determine what you want to stand for and for whom. That leads to the themes you communicate about and the way you do so.
Step 3
Practical training
We sharpen your profile, turn themes into concrete posts and practise responding and relationship management. Where it fits, your communications adviser joins to agree on ways of working.
Optional
Support after the training
After the training, we can support you for a period with sparring sessions, feedback on drafts and further shaping the collaboration with communications.
What will it deliver?
After the training, you know what you want to stand for and how to make that visible in a way you can sustain.
A clear personal positioning
You know what you want to stand for, for whom, and how that connects to the direction of the organisation.
A sharpened profile
A profile that makes your expertise, vision and responsibility recognisable.
Fitting content themes
A handful of themes you can communicate about credibly and with conviction.
A workable approach
Agreements on your routine, the time you invest and any support from communications.
Experience with leaders and their visibility
Why Ai • saleslabs?
For more than twelve years, Ai • saleslabs has helped organisations worldwide with B2B sales, social selling and professional positioning. We know how the visibility of leaders contributes to trust, relationships and the goals of the organisation.
With our annual CEO research, we also take an analytical look every year at how leaders present themselves on LinkedIn. That combination of strategy, research and practice makes the training concrete.
We work discreetly, personally and with respect for your role and your boundaries. And because visibility grows stronger when more people contribute, we also train employees and the team behind the company page. Read more about our approach to Professional Positioning.
Trusted by
Practical information
The training is tailored. We agree on content, duration, group size and location together.
Format
One-to-one training or a session with a leadership team, optionally together with communications.
Preparation
Personal intake and an analysis of your profile and activity.
Duration
By arrangement, depending on your goals and available time.
Group size
One-to-one or in a small group.
Location
At your office, at an external venue or online.
Investment
On request.
After the training
Additional coaching or sparring sessions are available.
Frequently asked questions
How much time does it take after the training?
That is up to you. Together we develop a routine that fits your calendar and that you can keep up, even in busy periods.
Do I have to share personal things?
No. You decide what you share. We help you communicate personally within boundaries that suit you and your role.
Can my communications adviser join?
Yes. If communications supports you with LinkedIn, it is valuable to shape the collaboration and ways of working together.
Can communications prepare posts for me?
Support with preparation and drafts is perfectly fine. What matters is that the content is yours and that you recognise what appears under your name. In the training, we make clear agreements about this.
How do you use the CEO research in the training?
We use the experience we have gained from the research to analyse your profile and activity, and to discuss examples of how leaders present themselves on LinkedIn.
Is the training confidential?
Yes. We treat conversations about your positioning, your ambitions and the organisation confidentially.
Discuss an executive training
Would you like to strengthen your professional presence, or are you looking for a training for your leadership team? Get in touch for a no-obligation conversation. You will receive a response within 24 hours.