In the media · MT/Sprout
Deze Nederlandse ceo's scoren op Linkedin: 'Je denkt dat je hem kent, dat wekt vertrouwen'
Wilke Wittebrood ·
In short
The LinkedIn CEO Top 100 of 2026, with Alliander's Maarten Otto in first place. MT/Sprout walks through the approach of five top executives: what they share, how personal they get, and why a look behind the scenes does more for the brand than a press release.
Executives increasingly behave like influencers — which helps the company image and makes it easier to attract talent. The research behind the ranking is carried out every year by AI • saleslabs together with Executive Excellence; in the article Toni van Dam comments on how the executives in the ranking perform.
The original article is in Dutch.
More publications
Zichtbare ceo's: reputatieboost of risico? 'Het gaat over jou, en ook weer niet'
Why Dutch executives are becoming more visible on LinkedIn — and where a reputation gain turns into a risk. Built on our LinkedIn CEO Top 100 research.
Toni van Dam: 'Het wordt pas eng als AI je vertelt wat je precies moet zeggen tijdens een verkoopgesprek'
A long interview about where AI adds value in sales and where it goes too far. The difference is not in the tools, but in what you feed them.
AI in B2B-sales en social selling: zegen of vloek?
AI offers B2B sales teams a great deal — but the way most of them use it costs them the relationship. Toni van Dam for Frankwatching.