Where our work on AI, social selling and modern B2B sales appears in the media. Every publication has a short summary here and a link to the original article.
Why Dutch executives are becoming more visible on LinkedIn — and where a reputation gain turns into a risk. Built on our LinkedIn CEO Top 100 research.
MT/Sprout on the LinkedIn CEO Top 100 of 2026: what the highest-scoring executives do differently on the platform.
A long interview about where AI adds value in sales and where it goes too far. The difference is not in the tools, but in what you feed them.
AI offers B2B sales teams a great deal — but the way most of them use it costs them the relationship. Toni van Dam for Frankwatching.
Marketing and sales as two separate pillars — and everyone assuming the handover works fine. Where it actually goes wrong, and what to do about it.
"LinkedIn is starting to look like Facebook" — a remark Toni van Dam hears often. It is not the platform that changed. Business did.
Sending connection requests at scale looks efficient. It irritates your network, breaks LinkedIn's own rules, and rarely produces a customer.
We are happy to talk to journalists and editors about AI in B2B sales, social selling and the visibility of executives on LinkedIn.
