LinkedIn for employees
Make your expertise visible on LinkedIn
Organisations are full of knowledge that is barely visible online. In this practical training, you learn how to share your expertise, experience and commitment in a natural way.
That strengthens your own professional profile and also makes the knowledge and the people behind your organisation more visible.
- For experts, consultants and project leaders
- Your own voice and boundaries come first
- You finish with a personal action plan
- For teams and departments
- In-company or online
- Investment on request
Why does this training matter?
Knowledge worth seeing
Clients and business relations want to know who they are dealing with. The knowledge and experience of employees say a lot about an organisation, but often remain invisible online.
When employees share their expertise, a richer and more credible picture of the organisation emerges. At the same time, they build their own professional profile and network. That is valuable for them and for the organisation.
Taking part is about a personal, credible contribution. Not everyone needs to post every day or share the same posts. We leave room for everyone’s own voice, interests and boundaries, and help participants find an approach that suits them.
Who is the training for?
The training is designed for professionals who want to make better use of their expertise and professional network.
Subject-matter experts
Specialists with knowledge that is valuable to clients, partners and peers.
Consultants and advisers
Who build trust with clients and relations through their expertise.
Project leaders
Who want to share experiences and lessons from projects.
Other professionals
Who want to make better use of their expertise and network, with or without experience on LinkedIn.
The training suits participants who are just starting out as well as people who already use LinkedIn but want to get more out of it. We tailor examples and exercises to the roles in the group.
What will you learn?
From a strong profile to your first post of your own: step by step, you learn how to make your expertise visible in a way that suits you.
What visibility brings
You discover what professional visibility can mean for yourself, your network and your organisation.
Your expertise and audiences
What are you good at and who is that relevant to? You determine your topics and the people you want to reach.
A recognisable profile
You build a professional profile that shows at a glance who you are and what you can do.
Growing your network purposefully
You learn who to connect with, how to do so and how to maintain relationships.
Ideas from your daily work
A question from a client, a lesson from a project, an interesting conversation: you learn to recognise ideas for posts.
Turning knowledge into posts
You turn knowledge, experiences and projects into accessible posts with a clear message.
Commenting with substance
A good comment is sometimes more valuable than a post of your own. You learn to add substance to other people’s contributions.
Adding to organisational content
Instead of just sharing, you add your own perspective to your organisation’s posts.
Handling information with care
You handle client information, confidentiality and your organisation’s internal guidelines with care.
AI as a writing aid
AI can help structure and improve texts. You learn to use it in a way that keeps your own voice.
A simple routine
You develop a routine that fits your work, without LinkedIn becoming a second job.
How do we work?
We tailor the training to the organisation, the roles in the group and your guidelines. That keeps everything recognisable and directly applicable.
Step 1
Preparation
In an intake with the client, we discuss the goals, the participants and any social media guidelines. Where useful, we review the participants’ profiles beforehand.
Step 2
Practical training
Participants work on their own profile, explore their expertise and audience and write a first post or comment. There is room for questions and for everyone’s personal preferences.
Step 3
Personal action plan
Every participant finishes with a simple action plan: which topics, which routine and which first steps.
Optional
Support and embedding
With follow-up sessions, individual coaching or check-in moments, we help participants keep up their routine. We can also help you set down guidelines or a shared approach.
What will it deliver?
Participants finish the training with concrete results they can build on straight away.
A sharpened profile
A professional profile that shows who you are, what you can do and what you stand for.
Concrete ideas for your own contributions
Topics and ideas from your own work, ready to get started with.
More confidence on LinkedIn
You know what you can share, how to do it and where your own boundaries lie.
A personal action plan
A realistic plan with a routine that fits your work.
Visibility that suits people
Why Ai • saleslabs?
For more than twelve years, Ai • saleslabs has helped organisations worldwide with B2B sales, social selling and professional positioning. We know how the visibility of employees contributes to trust and relationships, and how to organise it without it feeling forced.
We don’t work with standard texts or mandatory posts. Participants discover what they have to say and how that connects to the goals of the organisation.
Employee visibility works best as part of a shared approach. That is why you can combine this training with the training for executives and the company page training. Read more about our approach to Professional Positioning.
Trusted by
Practical information
The training is tailored to your organisation. We agree on content, duration, group size and location together.
Format
In-company training or workshop for a team or department, optionally in several groups.
Preparation
Intake with the client on goals, participants and guidelines.
Duration
By arrangement, depending on the goals and the depth you want.
Group size
By arrangement, with room for personal attention.
Location
At your office, at an external venue or online.
Investment
On request.
After the training
Additional coaching or support to embed the approach is available.
Frequently asked questions
Do employees have to start posting after the training?
No. Taking part is about a personal, credible contribution. Every participant decides what to share and how often. A stronger profile or a substantive comment is already a valuable step.
Is experience with LinkedIn needed?
No. We tailor the training to the level of the group. Participants who are just starting out and participants who already use LinkedIn can both take part.
How do you deal with confidential information?
We pay explicit attention to client information, confidentiality and your internal guidelines. If there are no guidelines yet, we can help draw them up.
Do employees keep their own voice?
Yes, that is what it is all about. We don’t work with standard texts. Participants learn to share their own knowledge and experiences in a way that suits them, also when they use AI as a writing aid.
Can we combine the training with other trainings?
Yes. The training connects with the training for executives and the company page training. Together we decide which combination suits your goals.
Discuss a training for your employees
Would you like to make your employees’ expertise more visible? Tell us about your organisation and the group you want to train. You will receive a response within 24 hours.