LinkedIn company page training
Turn your LinkedIn company page into a strong communication channel
Clients, potential employees and partners increasingly orient themselves online, including on LinkedIn. Your company page shows what your organisation stands for and what expertise it has in-house.
In this practical training, you learn to use the page with purpose: to share expertise, to position your organisation recognisably and to stay relevant to the people who matter.
- For marketing, communications and page administrators
- You work on your own company page
- With content themes and a first content plan
- Tailored to your organisation
- In-company or online
- Investment on request
Why does this training matter?
More than a notice board
A company page is often used mainly to share news and vacancies. That leaves a lot of potential untapped. The page deserves a clear role in your organisation’s communication: with clear goals, recognisable themes and content that connects with what your audiences care about.
When the page is set up well and managed consistently, you show what your organisation stands for and what expertise it has in-house. That builds recognition and trust among clients, potential employees and other stakeholders.
In this training, we connect the company page to the strategic and commercial goals of your organisation. So you don’t just learn how LinkedIn works, but above all how to use the page for what you want to achieve.
Who is the training for?
The training is designed for everyone who is responsible for, or contributes to, the LinkedIn company page.
Marketing professionals
Who want to connect the company page to marketing goals, campaigns and the positioning of the organisation.
Communications professionals
Who want to present the organisation consistently and recognisably to different audiences.
Content creators
Who regularly create posts, visuals or videos and want to know what works for their audience.
Company page administrators
Who maintain the page day to day, follow up on comments and keep an eye on the analytics.
Do several colleagues work on the page, for example from marketing, communications and HR? Then it pays to follow the training together and agree on ways of working straight away.
What will you learn?
We cover everything you need to turn the company page into a fully fledged communication channel. We tailor the focus and depth to your situation.
Defining goals and audiences
What role does the page play in your communication, and for whom? You make goals and audiences concrete, so you know what you are creating content for.
Optimising the page
Look and feel, description, company information and next steps: we go through the page and sharpen what shapes the first impression.
From positioning to content themes
You translate what the organisation stands for into a handful of recognisable themes you can communicate about consistently.
A practical content plan
You create a plan that fits the time and people available, with a good spread across themes and content formats.
Posts that connect with your audience
You write posts based on the questions and interests of your audience, with a clear structure and an opening that invites people to read on.
Different content formats
Text, images, documents, video or an article: you discover which format best suits which message.
Following up on interaction professionally
How do you handle comments, questions and critical remarks? You agree on tone, response time and who picks up what.
Working with executives and employees
Stories from within the organisation make the page more personal. You learn how to involve executives and colleagues and connect their contributions to the page.
AI as a tool
You use AI for ideas, structure and drafts. Your own tone of voice and control over the content stay with you.
Interpreting analytics
You learn which numbers matter for your goals and how to use those insights to improve your content.
How do we work?
Every training is tailored. We work with your own company page and content, so you can carry on straight away with what you created.
Step 1
Preparation
In an intake, we discuss your goals, your audiences and the current role of the company page. Beforehand, we review the page and recent posts, so the training connects with your day-to-day practice.
Step 2
Practical training
We alternate insights with assignments. You work on your own page, develop content themes and write posts you can use afterwards.
Step 3
Content plan and ways of working
We finish with a first content plan and concrete agreements on management, roles and follow-up, so the page stays well maintained after the training too.
Optional
Support after the training
Want to keep going? We can follow along during the first period, give feedback on content and evaluate the results with you.
What will it deliver?
You finish the training not only with new knowledge, but also with concrete results you can build on straight away.
A sharpened company page
With a clear description, up-to-date information and logical next steps for visitors.
Clear content themes
Themes that fit the positioning of the organisation and the interests of your audiences.
A first content plan
A practical plan for the coming period, matched to the time and capacity available.
Agreements on management and follow-up
Agreements on roles, following up on comments, working with colleagues and evaluating results.
Strategic and practical at the same time
Why Ai • saleslabs?
For more than twelve years, Ai • saleslabs has helped organisations worldwide with B2B sales, social selling and professional positioning. We bring that commercial background to every training.
That is why we look beyond LinkedIn’s features. We start from what your organisation wants to achieve and translate that into an approach that suits your team, resources and audiences.
What’s more, the company page doesn’t stand on its own. We also train executives and employees, and know how the page and the people behind the organisation reinforce each other. Read more about our approach to Professional Positioning.
Trusted by
Practical information
The training is tailored to your organisation. We agree on content, duration, group size and location together.
Format
In-company training or workshop, using your own company page as the starting point.
Preparation
Intake on goals and audiences, and a review of the page and recent posts.
Duration
By arrangement, depending on your goals and the depth you want.
Group size
By arrangement, from a small editorial team to a wider group of colleagues.
Location
At your office, at an external venue or online.
Investment
On request.
After the training
Additional coaching or support to embed the approach is available.
Frequently asked questions
Do we need to be using our company page actively already?
No. The training suits organisations that are just starting out as well as teams that already post regularly and want to take the next step. We tailor the content to where you are now.
Do we work on our own page during the training?
Yes. We use your company page, content and audiences as the starting point, so you can carry on straight away with what you created.
Can colleagues from different departments take part?
Yes. Especially when marketing, communications, HR and other departments contribute to the page, it helps to agree together on themes, roles and follow-up.
How do you approach AI in the training?
We show how AI can help with ideas, structure and drafts. The organisation’s own tone of voice remains leading and you always check the content yourself.
Is support available after the training?
Yes. We can follow along with the plan and content during the first period, give feedback and evaluate results together. We decide together what fits.
Discuss the company page training
Tell us where your company page stands today and what you want to achieve with it. We are happy to think along about a training that suits your team and goals. You will receive a response within 24 hours.