In the world of B2B sales, organisations are under increasing pressure to do more with less. Customer expectations are changing […]
Currently browsing: AI
DMU 2025: How to successfully align sales with complex decisions
In B2B sales, we have been talking about the DMU for years: the Decision Making Unit. You know it: the […]
AI tools in organizations: from costly acquisition to daily results
The integration of artificial intelligence (AI) in business processes presents unprecedented opportunities for organizations to strengthen their market position. This […]
The power of social selling in southern Africa
Since 2020, Tim Biesemans has been the regional director for southern Africa at Sarens, a global leader in crane rental, […]
From the boardroom to social media: Executives cultivating leadership and stakeholder management
Modern executives must lead the digital transformation of their organisation. Notably, most of them are barely visible on social media […]
Inbound Social Selling: being approached by your target audience
Inbound social selling is more than just a marketing tool; it is a strategic approach deeply integrated within an organization’s […]
What is sales enablement and why is it essential for success in modern sales?
Sales enablement is all about supporting sales teams with the right tools, strategies and training to make customer conversations more […]
Outbound social selling and selling without active customer needs
It sounds great. After identifying your ideal target group, approach this group and then generate appointments where the other person […]
Social selling as the key to direct connections
How do you make social selling an indispensable part of your commercial strategy? Yannick Sel, commercial director at Sarens, a […]
The future of B2B sales: technology and relationships go hand in hand
The world of B2B sales is changing at a rapid pace. Traditional sales methods, such as cold calling and physical […]
Recent Comments