In the media · MT/Sprout
Zichtbare ceo's: reputatieboost of risico? 'Het gaat over jou, en ook weer niet'
Wilke Wittebrood ·
In short
MT/Sprout looks at the growing number of Dutch executives who show up on LinkedIn in person, from DAF CEO Harald Seidel to KLM CEO Marjan Rintel. Together, the thirty most influential Dutch executives gather some 99 million views a year.
The reputation gain sits in recognisability and trust: people feel they know the person behind the company. The risk starts where the CEO's story drifts away from what the company actually stands for, or where visibility begins to look like self-promotion.
Toni van Dam contributes to the piece from the annual LinkedIn CEO Top 100 research by AI • saleslabs, with one caveat: ideally a company has several faces, not just that of its CEO.
The original article is in Dutch.
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