Why B2B social selling
Sales, marketing and customer behaviour are changing rapidly. Organisations that do not operate more digitally risk losing their competitive position. Today’s decision-makers are accessible online and conduct their own research independently. Which organisations and sales professionals leverage this reality to remain structurally relevant and create new business opportunities?
By using modern digital platforms such as LinkedIn in a structured way, sales teams can generate more qualified leads through their own network and that of the organisation.
Social selling and digital tools are essential for building a strong professional personal brand and establishing visibility as an expert in the market. This increases efficiency, accelerates the development of new commercial relationships and supports entry into new markets. The online environment has therefore become a crucial starting point for new customer relationships and sustainable revenue growth.
In addition, a strong online presence contributes to attracting new employees and increasing pride and engagement within the organisation.
However, social selling is not a one-off activity, but a daily commercial routine. A standalone training session is therefore not sufficient. Sustainable results can only be achieved through a structured programme focused on developing skills, changing behaviour and embedding this way of working within the organisation.
What to expect
- Strategic application: Understand how social selling structurally contributes to commercial growth and how to apply it effectively within your role, team and target audience.
- Current insights: Discover how modern decision-makers orient themselves online and how to respond in a visible and relevant way as a professional.
- Practical applications: Learn how to use LinkedIn and other digital platforms for professional positioning, networking, relationship development and creating new commercial opportunities.
- Hands-on experience: Work directly on your own profile, network and positioning, and develop a routine that aligns with your daily activities.
- Concrete results: Leave the programme with a clear approach, improved visibility and the skills to consistently develop new relationships and opportunities.
Who is this program for?
Why participate?
- Strategic vision for modern sales: Develop a clear approach to structurally implement social selling as part of your commercial strategy and daily activities.
- Structured commercial routine: Build a proven routine that enables you to remain consistently visible both online and offline, strengthen relationships and develop new commercial opportunities.
- Sustainable behavioural change: Work over several months to develop the skills, routines and habits that contribute to long-term commercial growth and results.
- Directly applicable and practical: No theory, but a concrete approach aligned with your own target audience, accounts and daily practice.
- Proven methodology, book and certification: Follow a proven methodology, receive the book The Power of Social Selling, and obtain a certificate recognising your development and participation in the programme.
More info
More info
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